Strategy development

Benchmarking drives the vision, strategic goals aimed at delivering the vision, the short-term objectives that have to be achieved in order to make the vision become reality, whilst constantly checking that the vision itself is sound and achievable.

Managing by Fact

Benchmarking brings facts to the decision-making process - It is effective in focusing the energy of the boardroom on the enemy by taking out emotion and understanding what needs to be changed and why.

Continuous Learning

When everyone challenges the status quo, and people have the freedom to ask questions about what they are doing, why they are doing it in certain ways, and why they should change, then and only then is there a learning organisation that constantly searches for better ideas.

Cultural Change

The use of benchmarking over a period of time will gradually have an effect on the culture of the organisation. As the focus for improvement becomes more and more based on objective data, people will begin to challenge the status quo - be it a structure, a practice, a management system, or whatever; a culture of continuous improvement and effectiveness will be fostered.